An In-depth Look at Cost per Click (CPC) Value for Niche Websites

Cost per click is the price advertisers pay every time someone clicks on an ad in their pay-per-click campaign.

It is a helpful metric that allows advertisers and content creators to make valuable decisions about their business. Each click on a PPC text ad represents a visit to your niche website in California. This is what every advertiser and content creator is struggling to achieve.

CPC and Ad Types

The CPC depends on the type of ad and the content deployed. Advertisers can choose to place text, media, or social media ads. The CPC value of each ad will depend on the format selected.

Your niche site may only display ads from specific networks, such as the Google Search Network and Display Network.

Or you could opt to partner with other ad networks, including AdThrive, Mediavine, and Ezoic. You can choose to display various types of ads on your niche website, including:

  • Text ads
  • Image ads
  • Video ads
  • Social media ads (Facebook, Instagram, Twitter, and LinkedIn)
  • Shopping ads

Experts suggest that native in-article ads have higher click-through rates and perform the best on niche websites in California.

This is primarily because in-article ads blend seamlessly with the rest of the content. They are unobtrusive and don’t feel forced. This is why they receive a good number of clicks.

You can also place sidebar ads, which will result in a lower click-through rate. This is primarily because the average online user has trained their minds to tune them out.

The exact methodology of calculating CPC is straightforward. It is calculated by dividing the cost of a paid campaign by the number of clicks.

The cost per click is influenced by the number of competitors vying for a keyword. The average cost per click of Google Ads is about $2.

There are various factors involved in deciding the CPC. These include the location, niche, ad size, and demographics.

For example, advocacy is one of the lowest-paying niches at $1.72 while consumer services is the highest-paying niche at $5.88 CPC (according to Wordstream).

This is where it pays to learn about the most competitive niche to help you build your niche website.

Some of the highest-paid AdSense keywords are insurance at $61 CPC, loans at $50 CPC, mortgage at $46, and legal services at $48 CPC.

Why Are Some Niches More Profitable Than Others?

Niches like insurance and legal services have a high CPC value because advertisers are willing to pay more for clicks. Their products and services have a high ROI that justifies spending this much on PPC campaigns.

The CPC of different niches also varies by season. So the holiday months are usually more profitable for niche websites because more people are lining up to buy products and services.

The CPC also varies by country. Countries with the highest CPC values are usually in the North American region, including the US and Canada.

You can also expect to get paid more by targeting a European audience. In other words, the profit from your niche website generally depends on how well-off your audience is.

Cost per Click (CPC) Value for Niche Websites
Cost per Click (CPC) Value for Niche Websites

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The Best Paying Niches

Let’s look at some of the most profitable niches that will increase your earnings from AdSense and other ad networks.


Insurance is one of North America’s most competitive and profitable niches, especially in the USA. This is because advertisers have a massive budget to spend on marketing.

The CPC value for keywords related to insurance is high. If you are good at making informative articles about insurance, you might want to create a website centered around this niche.

The best thing about the insurance niche is that it is recession-proof. Come what may, the insurance industry always seems to be thriving.

Another reason this sector pays more is that most insurance plans are purchased over a long period. All the recurring purchases and repeat customers add up to a considerable change for advertisers.

The $60 advertisers pay for PPC campaigns pale in comparison to what they recoup from paying customers.

Health and Fitness

The health and fitness industry has been in vogue ever since Instagram and other social media platforms took off.

Most people have unrealistic body standards because of what they see on their social media pages.

Love it or hate it, the fitness niche has a market size of $32 billion in the US. With so much at stake, creating a niche site around the fitness niche makes sense.

But your fitness blog has to be in-depth and stand out from the crowd. The market has been oversaturated and there is an information overload.

Standing out from the sea of influencers will be hard – but if you are good at your craft, you should be well on your way to earning a decent passive income.

The CPC value of keywords in the health and fitness industry is relatively low. However, the sheer volume of people looking up fitness-related information can translate into more revenue for you.

The most valuable niche within the fitness industry has to be the service-oriented trainer. People are always looking for trainers and coaches to help them achieve their fitness goals.

Fitness influencers with lots of followers charge a bit more. But they often don’t need to use Google AdSense because most of their business comes from social media.

With that said, the earning potential for the fitness niche is immense. You can recommend supplements, gym equipment, and various tools to aid people in their fitness journey.

Populate your blogs with affiliate links and ads from AdSense to keep the wheels of revenue turning.

Expect the CPC value of each ad to go sky-high in the holiday season.


Education is yet another recession-proof industry with guaranteed income for established businesses. It has a low barrier to entry and allows anyone to open up shop immediately.

You can start selling online courses, provide face-to-face consultations, and provide access to online learning materials.

The CPC value of online education is relatively high because most advertisers are educational institutions that can afford to pay $40 per click.

For example, the CPC of “online education masters” is about $37. This is a paltry number when you realize that the value of a master’s degree is in the tens of thousands.

This is one reason you should build your niche website around the education industry if you want to maximize your revenue from AdSense.

Digital Marketing

Digital marketing is one of the highest-paying niches in AdSense – and this should come as no surprise because it is among the fastest-growing industries.

Even brick-and-mortar businesses are slowly pivoting to digital marketing to increase their brand’s reach and find more clients.

There are several niches within digital marketing. For example, you could focus your niche website around email marketing.

The email marketing niche has billion dollar businesses vying for attention, from Mailchmp and GetResponse to everything in between.

Or you could focus your website around keyword research. This will help you attract businesses with deep pockets, such as Moz and SEMrush.

Another niche within the digital marketing industry is social media. Nearly everyone uses a social media platform to communicate with their friends, family, and coworkers.

This represents a unique opportunity to earn a sizable chunk of change from social media platforms. For example, you can offer tips to businesses on how they can improve their presence on Facebook.

You could then link to useful tools and plugins to make that process easier for businesses. This affiliate link could be used to help you earn a sales commission.

Copywriting is yet another popular niche that has steadily gained momentum over the years. Efforts to automate copywriting with the help of AI have produced shoddy results at best.

Businesses are willing to pay a premium to experienced copywriters to help their websites succeed.

Your niche website could provide tips on copywriting, links to popular copywriters (to earn a commission), and access to tools such as SEMrush.

All in all, the digital marketing niche is massive with low barriers to entry. Succeeding will require a consistent and persistent strategy to stay ahead of the curve.


Bitcoin changed the financial market forever. Today, tens of thousands of crypto coins have entered the market – each riding on the coattails of Bitcoin.

Many have failed to live up to expectations and have been little more than pump-and-dump schemes. Others still, like Ethereum, have carved their own space within the cryptocurrency industry.

It can be mind-boggling to navigate the tumultuous cryptocurrency industry for the beginner who has a little clue where to invest their savings.

This is where your niche website comes in. You can write guides on top of crypto coins that readers should invest their money in.

You can also provide detailed guides on everything related to blockchain, altcoins, stablecoins, NFTs, and more.

Try to provide honest and transparent advice on the cryptocurrency topic with the audience’s pain points in mind.

Don’t treat your website niche as just another mindless cash grab – instead, empathize with your readers and provide them with an informative stance on the crypto world.

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Legal Services

You’ll notice that the most valuable keywords deal primarily with the legal industry. People are always looking to hire legal representatives making the industry recession-proof.

The CPC value of certain keywords in this sector can run as high as $100 depending on the service.

Lawyers are willing to pay this much because they expect to recoup a thousand-fold profit in return.

Both individuals and businesses have to lawyer up to defend or make their case. Working as a lawyer requires in-depth knowledge as well as strategy.

Most individuals could represent themselves but they often do so at their own peril. Not to mention the fact that court-related paperwork alone is intimidating for most people.

It also goes without saying that if you reside in the US, especially California, you are likely to be a victim of a frivolous lawsuit.

Did you know that over 40 million lawsuits are filed every year? Over $250 billion was spent on tort lawsuits.

That’s a lot of money and you can take a slice of the pie if your niche website can provide informative content.

You can provide affiliate links to legal services, independent attorneys, and various tools to help readers with the complicated court system.

As rewarding as this niche is, we do not recommend entering it without having in-depth knowledge.

Cost Per Click Value of Niche Websites
Cost Per Click Value of Niche Websites

Electric Vehicles

Electric vehicles are touted as the future of transportation and are poised to replace internal combustion vehicles.

Most electric vehicles are very expensive, especially top-of-the-line trims with all the bells and whistles including 400+ miles, a towing capacity of 11,000 pounds, and charging times of 30 minutes.

EV manufacturers have a massive advertising budget and are not afraid of spending a great deal on PPC campaigns. This makes the niche relatively profitable for entrepreneurs.

There is more to the EV industry than vehicles. You can talk about charging networks, EV components, repairs, charging cables, and so on.

Note that the consumers in North America are mostly affluent influencers and early technology adopters. However, this trend is soon changing and the average household will soon switch to electric cars.

The US administration has also heavily incentivized owning electric vehicles, so it’s only a matter of time before the EV industry becomes more mainstream.

Your niche website on EV may not be profitable today, but it can be profitable in the near future. Start blogging today to reap the profits.

Wrapping Up

So there you have it, a quick look at the cost per click for niche websites in California. Find a niche that you’re good in and start blogging.

Over time, your niche website will thrive and attract more traffic. The trick to success in niche marketing is to keep track of the latest trends and planning your content marketing strategy accordingly.        

The CPC value will mostly depend on the time of year, season, country, demographic, and the advertiser’s budget.

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