You can think of YouTube simply as a platform to play music and watch videos, or you can also think of it as a major source of revenue. It’s possible to make money from YouTube; however, it will require some thought, time, and effort. Creating a YouTube channel is simple, but it can be tricky to generate revenue.
There are many different ways through which YouTubers can make money, such as joining the YouTube partner program and AdSense. You can also generate income through sponsorships, selling merchandise, and affiliate links.
Thousands of people make money from YouTube; if you want, you can also. YouTube is not just about how many subscribers you have and how many views your videos get. Your earning potential also depends on the niche you are catering to. Earning also depends on the level of engagement you are creating and what revenue streams you utilize.
YouTubers don’t just start earning money by uploading videos. There are several other steps you have to take. Also, your videos are not monetized automatically.
To earn money on YouTube, you need to monetize your account manually from the “account settings” section. YouTube also gives you an option of joining its Partner Program.
The amount of money you earn on YouTube also depends on how compelling your video content is. You need to create content that stands out and grabs the audience’s attention. You can also direct your content towards a certain niche. The more captivating your content is, the more quickly you start building an audience.
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Ways to Make Money on YouTube
Wondering how to get started to make money on YouTube? We have outlined the steps below!
Make a YouTube Account
Start by activating your YouTube account. Once your account is active, you can start posting content on your YouTube channel. Each account has a YouTube channel. You can also add relevant keywords to your content so people can find your YouTube channel easily.
This can be done by navigating through the Advanced Section of your YouTube channel settings.
Also, remember the user name you create is short, original, and easy to remember. Be decisive when choosing a username as you can only change it 3 times, after which you have to wait 3 months to change it again.
Add Unique Content
Once you have created your YouTube channel, you can start posting content. You should post content regularly and make sure your uploads are consistent. Even if you feel your content isn’t superb initially, keep trying. By posting regularly, you will develop an audience and hold on to it. Over time your filming techniques will also improve along with your editing skills.
You can use your smartphone to film videos, or you can also use professional cameras with external microphones. Also, ensure not to use copyrighted music when editing your videos. Your videos will not be eligible for YouTubeadvertising if you do.
Always remember to tag your videos with relevant keywords. The keywords should be relevant to the content. As YouTube is the world’s second-largest search engine, good SEO can create a big difference and enable you to get millions of views. Also, attach an eye-catching description with each video you post.
Don’t forget to promote your videos on other platforms, such as Facebook and Twitter. Share your videos with as many people as possible. Also, try interacting with your viewers by responding to comments.
Connecting with your community is an effective way to make your community grow. You can also share your videos on message boards, blogs, and forums. The more you promote your video, the more subscribers and views you will get.
The more your audience increases, the closer you will get to earning money from your content. Once you have created a content catalog and have an engaged audience, you can monetize your videos.
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Join the Partner Program
Next, you can apply to join the YPP or YouTube Partner Program. This program allows YouTube account holders to earn money on the content they post. It also gives account holders access to other useful tools and resources such as AdSense.
Your YouTube account has to be in good standing within YouTube. It needs at least one thousand subscribers and four thousand watch hours within twelve months. Once you get accepted it the YouTube partner program, you can also create an AdSense account for free.
You must be 18 or older to create an AdSense account. When creating the account, you will also have to give in a PayPal account or bank account details and a valid mailing address. This is so that AdSense can verify who you are and where to send money to.
AdSense earnings are determined by the number of views on your videos. They are also calculated by the number of times ads are clicked and adverts shown on your videos.
Depending on your video’s engagement levels, you can earn between thirty cents to ten dollars for a thousand views. If people watch your video till the end, you will earn more views than if people click away in a few seconds.
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How Much Can You Earn from YouTube?
Wondering how much to earn money from Youtube? This is a tricky question. The amount of money you can make depends on various factors. These factors include the number of views your video has, the number of clicks an ad has gotten, the ad quality, and the video length.
With the current YouTube pay rate ranging between $0.01 and 0.03 for each ad view, as a YouTuber, you can make approximately eighteen dollars for every thousand ad views. Also, you can make up to five dollars for every thousand views if you are amongst the top talent. This makes YouTube a great side hustle, especially if you are creating engaging content already.
The amount of money a YouTuber can make per video also depends on different factors, such as how many google ads are shown throughout the video. Considering the estimated rate of five dollars per thousand views, if a YouTube video earns 1000,0000 views, it can make almost five thousand dollars.
The number of views you get on your video does not directly co-relate to revenue earned. You won’t make money if you get thousands of views per video, but no one clicks or watches the ad.
YouTube’s billing criteria state that viewers must click on ads or watch video ads in full to get paid. Video ads usually range from 30, 15, or 10 seconds.
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How Will a YouTuber Get Paid?
Forbes estimated that a top YouTuber could earn at least 50% of their yearly income through advertisements. After you have created a YouTube channel, you can create an AdSense account and enable monetization.
Once you reach hundred dollars in your AdSense account, you can get paid. Your YouTube channel can be monetized even if you don’t have many subscribers.
YouTube determines your earnings not solely by your number of subscribers but also by the amount of engagement you have created, the niche you have catered to, and the different revenue channels you have explored.
Understanding Your YouTube Audience
Once you start building your YouTube audience, you can begin monetizing content. But you can only take advantage of YouTube’s opportunities if you understand your audience’s makeup.
When you monetize, you will be better positioned to work with brands if your YouTube channel has a specific niche. To build this niche, pay close attention to the following aspects:
- Your audiences’ gender, and see if it leans towards a certain group.
- The age bracket most of your audience falls within.
- Which geographical location your country is watched the most. Which countries or cities, in specific.
- What is the overall “watch time” of your audience and your audience’s engagement levels?
Include a Call to Action in Your Videos
Many YouTubers include a verbal call to action near the end of their videos. The call to action usually urges the viewer to hit the like and subscribe buttons if they enjoyed the video. When the YouTuber suggests to the audience to take this action, they are more likely to take it. This method is also known to grow viewership.
Include YouTube Cards
YouTube cards are an eye-catching technique to grab your viewer’s attention. You can include YouTube cards as part of your deal with a brand or even if you are promoting your products. You can set up the timing when you want the cards to pop. They should pop at the most relevant time when they are least distracting.
Promote Your Products on Different Platforms
Even if you are hosting your content on YouTube, you can still use other distributive channels to promote your content. Use other social media channels such as Facebook, Instagram, or Twitter to spread the word.
You can announce the launch of your new video, the release of a new campaign, or any discounts you offer. The more platforms your message is on, the more it will be seen.
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Other Revenue Channels
As a YouTube content creator, there are several other ways to earn revenue besides subscribers and advertisements. Brand sponsorship is one of them. Famous YouTubers are known to make money through sponsorships. Brands often pay well-known YouTubers to promote their products, increasing their sales.
As YouTube is one of the most widely used platforms for video streaming, many companies are willing to partner with well-known YouTubers. Brands can sign sponsorship agreements for the YouTuber to promote the company, a service, or a product. YouTubers often promote products without offering any guarantees.
YouTubers with a large following are known to create a brand out of their YouTube channel. There is plenty of merchandise you can sell through your channel. Items such as coffee mugs, t-shirts, tote bags, and other accessories can help create a lot of revenue.
Selling merchandise also helps increase your online presence as it exposes your brand. It also deepens the relationship you have with your fans. Selling branded merchandise is easier than you think. However, you must find a manufacturer, wholesaler, or supplier. It’s also possible to order specifically designed products at affordable costs online.
Many services can handle your products and take care of shipping, customer support, and fulfillment. Other than physical products, it’s also possible to sell non-material products. These can include downloadables such as virtual classes, art prints, or even e-books.
Affiliate links are a lucrative way to make money. YouTubers mention or review a product in their video and include a link in the video description. If the viewers click on the link and make a purchase, the YouTuber earns a percentage of the purchase.
This is a commission the YouTuber earns by promoting a brand’s product. The content you create for your channel will include product placement or endorsements. You also must disclose your partnership with the brand to your viewers in your video. The brand only pays the YouTuber if a sale is made. It’s also possible for YouTubers to reach out to brands in their niche that might be running affiliate programs.
When you think about how much to earn money from YouTube, there is no definite answer. The amount of money you make depends on how much time you put into it, how consistent you are, and your luck.
Most people become YouTubers so they can create content others can enjoy. It’s a great platform to post your content and puts you in a position to earn money. The first step is to create great content that captivates your audience’s attention. This will help you build an audience, and your viewership will increase substantially.
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I am Steven Martinez, an online entrepreneur based in New York, United States. As the founder of several successful niche websites, I got the expertise in areas such as making money online, blogging, YouTube, affiliate marketing, and more. Through this website and blog posts, I am trying to provide insightful and actionable tips to help aspiring entrepreneurs, find ways to make money online. Read more.