How to delete GA4 Property in Google Analytics – A Step-by-Step Guide

Google Analytics 4 (GA4) is the latest iteration of Google Analytics, designed to provide more comprehensive and user-friendly insights into website performance. However, there might be instances where you need to delete a GA4 property, such as when you are decluttering your Google Analytics account or removing a duplicate property. In this blog post, we’ll walk you through a step-by-step guide on how to delete a GA4 property in Google Analytics.

Delete GA4 Property in Google Analytics

Please note that deleting a property is irreversible and will result in a permanent loss of data. So, ensure you truly want to delete the Google analytics property before proceeding.

Step 1: Log in to your Google Analytics account

To start, you need to log in to your Google Analytics account. Visit https://analytics.google.com/, enter your Google account credentials, and sign in.

Step 2: Access the GA4 property

Once you’ve logged in, you’ll see a list of all the Google Analytics properties connected to your account. Locate the GA4 property you want to delete and click on it to access the property settings.

Step 3: Open the ‘Admin’ panel

After you’ve entered the GA4 property, navigate to the bottom left corner of the page, and click on the gear icon to open the ‘Admin’ panel. This panel lets you manage and configure different aspects of your Google Analytics account.

Step 4: Access ‘Property Settings’

In the ‘Admin’ panel, you’ll see three columns: Account, Property, and Data Stream. Under the ‘Property’ column, click on ‘Property Settings.’

Step 5: Click on ‘Move to Bin’

In the ‘Property Settings’ section, on the right side of the page, and you’ll find the ‘Move to Bin’ option.

Step 6: Confirm deletion

Click on the ‘Move to Bin‘ button. A warning message will appear, informing you that the action is irreversible and will permanently delete all the data associated with the property. If you’re sure about deleting the GA4 property, click on the ‘Move to Bin’ button again to confirm.

Step 7: Enter your account password

For security reasons, Google Analytics will ask you to enter your Google account password to verify your identity. Enter your password and click ‘Confirm’ to finalize the deletion process.

Step 8: Property deletion confirmation

Upon successful deletion of the GA4 property, you’ll be redirected back to the ‘Admin’ panel, and you’ll see a confirmation message stating that the property has been deleted.

Conclusion

Deleting a GA4 property in Google Analytics is a straightforward process. By following these eight simple steps, you can easily remove any unwanted properties from your account. However, remember that this action is permanent and will result in the loss of all associated data, so think carefully before proceeding.

If you have any questions or need further assistance, don’t hesitate to reach out to Google Analytics support or consult the Help Center.

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