You’re missing out if you’re not using plugins to add more features to your niche website. But the search for plugins can be confusing because thousands of them are out there.
This guide has narrowed down essential niche website plugins that add more features, boost functionality, and help with growth. Most of the plugins on this list are free, and others may require a small fee. Keep reading to learn more.
WooCommerce (WordPress)
Does your niche website have an online store with products and services available for sale? WooCommerce makes your WordPress niche website in the USA capable of handling transactions relatively easily.
It provides limitless customization features that allow you to sell everything from physical products and digital services to everything in between.
You can show reviews, ratings, upload product images, enable subscriptions, and tiered pricing. Most of these features are available for free except for subscriptions.
WooCommerce provides website owners with an affordable alternative to hiring expensive developers. The best part about WooCommerce is that you can make changes to your online store without learning coding.
This allows for endless customizations – for free – that would not be possible if you hired a developer.
WooCommerce is made by the same company that gave us WordPress, which ensures that it stays reliable and secure.
If your niche website in California uses WordPress CPS, then using WooCommerce is an absolute no-brainer.
Shopify and Squarespace are also convenient alternatives to WooCommerce. But they don’t offer the same level of customization features.
Elementor (WordPress)
Want to make a feature-rich, professional-looking, highly-stylized website without hiring a website developer? Then you need Elementor.
Elementor is a free website developer for WordPress that gives your niche website that “X factor”.
Sure, you can use the default developer tools on WordPress to build your niche website. But most features on WordPress are pretty limited, and you will be resorting to using paid templates.
A better alternative is to use Elementor. More importantly, Elementor also gives you access to the WooCommerce Builder, which lets you design your niche website’s shop and product pages.
This isn’t to say that Elementor doesn’t have a learning curve. Web admins still need to get acquainted with the user interface of Elementor.
But it would take only a few hours of use to get familiar with the Elementor UI. The fact that you can use a drag-and-drop interface with pixel-perfect precision to customize your website is impressive.
Want to mimic the design template of your competitors but don’t have the budget for a developer? Use Elementor.
Need to create promo product pages with catchy CTAs and those fancy countdown widgets to create a sense of urgency? Elementor lets you do that.
The only disadvantage of using Elementor is that it adds a lot of code to your website. And the visually rich elements could take a toll on your host provider’s resources.
Using too many features of Elementor could affect your website’s speed. We recommend upgrading your hosting resources to ensure your website loads fast enough.
Read Fitness Niche Website Ideas
Tidio Live Chat & Chatbots (Wix)
You will need a live chat tool to engage visitors to your niche website to answer their questions quickly and efficiently.
This is where Tidio comes in. Tidio offers chatbot and live chat features that you can manage on a single panel.
The chatbot can provide visitors with answers to frequently asked questions. The live chat plugin lets you (or your staff) engage with visitors directly.
Another advantage of live chat is that it keeps visitors engaged and drops your niche website’s overall bounce rate. A lower bounce rate can do wonders for your site’s SEO.
Live chat and chatbots are useful features because they can significantly increase sales. Tidio offers a free plan with up to three chat operators.
At the time of writing, Tidio only offers services in English but does automatic translation for other languages.
This may be a disadvantage if you are dealing with international clients who speak other languages.
All in all, Tidio’s live chat tool can significantly supplement the existing content on your niche website in the United States of America.
QuickBooks Connector (Wix)
QuickBooks is a robust accounting software used by thousands of businesses across a wide range of industries.
The QuickBooks Connector lets you effortlessly integrate your financial data from your digital assets across Wix Stores (including Wix Hotels, Wix Bookings, and Wix Events) into Quickbooks.
This means you’ll never have to worry about manually typing the data again. The plugin lets you transfer your product, payment, and customer information from the Wix niche website to Quickbooks.
The plugin empowers small businesses by helping them stay on top of their income and expenses. It lets you invoice customers, generate reports, pay bills, and even manage taxes.
Note that we don’t recommend using QuickBooks as a substitute for professional advice from a trained accountant. It would help if you still used strategic advice from an accountant to support your business and ensure it stays on the right side of the law.
Fera Reviews (Wix)
Social proof goes a long way in making niche websites in California generate extra sales. There’s no reason why you shouldn’t be using Fera Review if you have a few positive reviews under your belt.
Fera Reviews is a helpful plugin for Wix that lets you add reviews, comments, and ratings for your niche website.
More importantly, it automatically asks your readers and customers for reviews so you don’t have to.
Other features worth discussing include uploading photos and syncing with Facebook and Google reviews to import existing reviews.
Fera Review also lets you approve or decline customer submissions. This lets you control your brand’s narrative and image from customers’ perspectives.
The ratings and reviews can provide an immense SEO boost on Google and Bing. Social proof plays a significant role in search engine optimization – so make sure to use Fera Reviews if your website is built on Wix.
Countdown Timer (available for most CMS)
Say you’re selling a product on your niche website, but you want to create that sense of urgency with eye-catching graphics and a timer.
This is where a countdown timer plugin comes in. They are available for every significant CMS tool, including WordPress, Shopify, Wix, and Squarespace.
A countdown timer lets you create those special one-time offers to visitors based on their interaction with the niche website.
For example, the countdown timer will exclusively show specific products to new visitors. You can also display the number of items sold.
Most countdown timers are fully customizable and let you choose your font styles, animation effects, and colors.
You can automatically repeat the timer so you won’t have to keep resetting it. In addition to increasing sales, your store can also use countdowns to determine when a specific product or discount will be available.
Countdown timers are often used with unique landing pages to pique the visitor’s curiosity and keep them coming back for more.
Read Dating Niche Website Ideas
PayPal Donate Button (Various CMS tools)
Your loyal visitors may want to reward you for your insightful content through donations. A PayPal donate button lets you do exactly that.
The PayPal donate button is available for WordPress, Wix, WooCommerce, Squarespace, and others.
The donate button provides an easy and secure payment, subscriptions, and donations solution. The button is fully customizable and lets you change the color, fonts, icons, border, and text.
PayPal accepts payments in 25 currencies, making it easier for your niche website to sell to international clients.
You can also provide alternative payment options to customers. For example., you can enable Stripe payments for your customers so they can check out using their preferred payment option.
The PayPal donate button is compatible with credit card payments, cryptocurrency, and other payment methods.
Mailchimp (WordPress)
Mailchimp is one of the most popular email marketing tools for small businesses and niche websites in USA.
It makes sense to install this plugin if you’re a Mailchimp user. The plugin will let you grow your email list more easily.
Starting an email list is extremely important if you want to maintain direct communication with your user base. The benefit of using Mailchimp is that it lets you control how your content appears.
This approach is markedly different from social media accounts that may drastically make swift changes to their platforms.
Another reason to use Mailchimp is that it lets you establish communication with your audience if they are not a frequent user of social media.
Mailchimp is a good choice for niche websites built on WordPress because it offers many advanced features such as analytics, segmentation, and even A/B testing.
This makes it easy to manage email campaigns. Moreover, Mailchimp provides you with an intuitive user interface that lets you build stunning emails to update your subscribers.
To connect your Mailchimp account to your WordPress website, install the WordPress plugins and enter your API key.
You can also add a popup form to your website so that users can sign up to your website. The pop-ups can be customized using a design. This includes display and formatting options.
You can choose the various fields you want to include such as ‘email address’ and ‘name’. You can also populate the background with visually rich images to keep users engaged.
HubSpot (WordPress)
Hubspot provides a powerful customer relationship management (CRM) plugin for niche websites that use WordPress.
It provides both paid and free plans. The free version has plenty of features that can implement CRM strategies for small businesses.
Some of the free features include email newsletters, live chat, and a contact form. All the features are synchronized automatically within the main Contacts dashboard in the WordPress admin.
The dashboard provides you with a complete contact list that contains contact details of visitors, their last activities, a backup of live chat conversations, and lead status.
The email automation feature makes it easy to respond to emails from users. It is also possible to send a pre-made email when users submit a form or chat with the chatbots.
Like Mailchimp, Hubspot lets you customize email campaigns with relative ease, and offers dozens of free email templates to start using right away.
Additionally, Hubspot also provides analytics tools to let you gauge how well you are doing in terms of growing the niche. You can use Hubspot analytics to continue making informed decisions to grow your business.
Yoast SEO (WordPress)
SEO doesn’t have to be complicated – at least not with Yoast SEO, one of the most popular plugins for WordPress.
Yoast SEO makes it easy to optimize your posts and pages so they can rank on search engines more quickly.
Yoast SEO also provides you with ready-made templates for meta descriptions and titles, so you can learn how to optimize each blog and control how they appear on search results.
Yoast SEO also analyzes the readability of your content and keywords, so you can balance SEO with high-quality content
We recommend using Yoast SEO if you are new to search engine optimization and don’t have a team of SEO experts to constantly measure growth on search engines.
This plugin could be the difference between success and failure for your niche website in America.

Image Optimizer (BigCommerce)
Image Optimizer is a powerful plugin for BigCommerce that automatically compresses images so your niche website can load faster.
Image Optimizer does this by clearing junk data to reduce the overall file size. The final images look identical to the original images but they load at a quicker pace.
You can, of course, optimize every image manually. But we can all agree that this is a time-consuming and tedious task.
Thankfully, Image Optimizer will automatically compress images across your niche website as you upload them to your media folder. The smaller file sizes will make your website load at a faster pace for users.
It will also keep them engaged and converting. This is great for SEO and will improve your overall ranking on search engines.
Wrapping Up
So there you have it, a quick look at the best plugins for niche websites in the United States of America.
Whether you’re just getting started or are already managing a fleet of niche websites, you can manage your online presence with the help of these plugins. Let us know which plugin you want to see appear on this list!
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I am Hannah, an online entrepreneur based in New York, United States. As the founder of several successful niche websites, I got the expertise in areas such as making money online, blogging, YouTube, affiliate marketing, and more. Through this website and blog posts, I am trying to provide insightful and actionable tips to help aspiring entrepreneurs, find ways to make money online. Read more.